Every October, London transforms into a global hub for art and ideas. This year, Frieze London and Frieze Masters, taking place from 15 to 19 October 2025 in Regent’s Park, return with a renewed sense of ambition, dialogue, and discovery. Together, the twin fairs bridge the distance between the cutting edge and the classical, offering a complete panorama of art’s evolving landscape.

Though they share a location and a spirit of innovation, the two fairs speak to different sensibilities. Frieze London focuses on contemporary art and living artists, celebrating experimentation and new voices shaping the future. It’s where collectors discover the next major names, and where artists push the boundaries of medium and message.

Meanwhile, Frieze Masters reaches across time, presenting works from ancient civilizations to the late 20th century. Old Masters, decorative arts, and historical artifacts coexist with iconic modernists, encouraging visitors to trace the threads that connect artistic creation through centuries. Together, they form a dialogue between history and the present moment — one that feels especially urgent in our fractured times.

The 2025 edition introduces fresh curatorial and architectural visions. At Frieze Masters, new leadership brings a thoughtful perspective on how historical art can be recontextualized for contemporary audiences. The fair’s design, created with an emphasis on elegance and light, offers a calm, museum-like experience that invites reflection rather than overwhelm.

Frieze London, in turn, embraces a more fluid and exploratory layout, encouraging visitors to wander rather than simply navigate. Communal spaces and open pathways replace rigid booth grids, transforming the fair into an unfolding journey through art and conversation.

Among the most anticipated features are the Spotlight and Studio sections — spaces dedicated to rediscovering overlooked artists and presenting bold new projects. Both sections embody Frieze’s commitment to diversifying the narrative of contemporary art and expanding who gets seen and heard.

Frieze Sculpture 2025 once again turns Regent’s Park into an open-air gallery, showcasing large-scale installations free to the public from mid-September through early November. The outdoor exhibition remains a cornerstone of Frieze’s mission to connect art and city life, making contemporary creativity accessible beyond the walls of the fair.

Across both fairs, the emphasis this year falls on global perspectives and cross-cultural dialogue. Artists and galleries from Africa, Asia, Latin America, and the Middle East feature prominently, challenging Eurocentric histories and enriching the conversation with new contexts and materials.

Frieze has long been more than a marketplace — it’s a mirror for the art world itself. Yet with its prestige comes a familiar tension: how to balance commercial success with curatorial integrity, and exclusivity with inclusivity. The environmental footprint of art fairs and the accessibility of high-end events remain ongoing questions.

Still, what distinguishes Frieze is its ability to generate energy around art — to make discovery feel both intimate and global. For emerging artists, it’s a launchpad; for collectors, a compass; for the wider public, a glimpse of how art continues to evolve in dialogue with its past.

In 2025, Frieze London and Frieze Masters offer more than just an art fair experience — they provide a meditation on time. To walk from one tent to the other is to travel from antiquity to the present, from marble and pigment to pixels and performance.

In a world that often feels defined by fragmentation, Frieze stands as a reminder of continuity — of how artists across eras have always sought to make sense of beauty, power, and change. Beneath the autumn skies of Regent’s Park, that conversation continues.

Frieze & Frieze Masters
Regent’s Park
London
15 through 19 October 2025
frieze.com

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